Recently, a new communication tool, blogs (weblogs), has captured the interest of those companies as an alternative to the existing formal communication channel as evidenced by growing number of conferences dedicated to business blog (e.g. Canadian Blogging Conference, Blog Business Summit). As many practitioners suggest, a corporate blog might be defined as a web site where an organisation publishes and manages content to attain its goals. With all current browsers which include Firefox, Opera, Safari and Internet Explorer enable readers to read the recent posts easily without truly visit the blog through supporter of RSS technology.
According to research of NewPR Wiki, there was 58 (11.6%) of the Fortune 500 were blogging as of 17/5/2008. One of the successful blogs is Amazon Web Services Blog by Amazon.com that includes Amazon web services, products, tools and developer information. The results shows that by adopting this new communication tool, it can help to improve the communication and its customer services, attract more people to consume and discuss new products online.
Another benefits that corporate blogging is the convenient of information gathering because all the posts and comments can be reach easily by employees due to centralized hosting and generally structured conversation threads. The information might be the important feedback from customer that is valuable for all the company in term to meet the customer satisfactory. Lastly the cheap cost of corporate blogging is another aspect that a company valued and in return with such benefits.
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